Вижте този призив за действие!

If you’re reading this post from my feed or email, be sure to click through to the публикация за допълнителната информация!

Едно от предизвикателствата в Ресторантска индустрия is working with folks that don’t have time to test their marketing nor play with technology as often as they should. Thankfully, our Director of Marketing, Marty Bird, is helping our customers bridge that gap with monthly newsletters packed with info.

In our most recent newsletter, Marty spoke about the importance of a call to action. If you’ve got a single page in your website, or a single email that goes out, without a call to action – you’re really missing the opportunity to convert some clients.

Някои хора смятат, че допълнителните описания са просто сирене, но те работят. Те работят на редица нива.

3 причини, поради които призивите за действие работят:

  • Ползваемост – If your page is designed well, with little distractions, a callout will gain the attention of the customers – making it obvious where they can click to navigate, download, register, etc. There’s nothing worse than getting a visitor’s attention, then losing them because they don’t know where to click next.
  • Настроики – Just as important, visitors will often come to your site because they landed there from a search, it’s important to provide them a path to continue your relationship. They may have found what they are looking for, but offering them something else can keep them coming back!
  • Любопитство – There’s a certain percentage of users who just like to click on stuff. Providing a nice bold callout can provide them with the target they’re looking for. Additionally, it could bring you a new sale.

If a call to action with a bold callout isn’t on your check list when creating a website or email, be sure to add it today.

ЗАБЕЛЕЖКА: Как създадох брояча? Изграждането на брояча за допълнителната информация беше комбинация от PHP и JavaScript. Събитието onclick за допълнителното описание всъщност използва размяна на изображения, за да ускори броя. По този начин броят се усъвършенства при всяко щракване, но не и при всяко зареждане на страница.

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