Това е фантастична инфографика от Demandforce, Социално посветен на ВАС (Чувам мелодията!). Докато много компании се борят да измерват възвръщаемостта на инвестициите, данните в тази инфографика сочат към проблем много, много по-дълбок. Хората са се опитва to connect with you through social media but you’re not there.
It’s one thing to simply set up a Facebook Page for your business, but it’s another entirely to actively engage customers in conversation, respond to feedback or questions in real-time, and be socially devoted to your fan base.
If you’re not monitoring social media… it’s a given that there will be no return on investment. This infographic breaks down each industry, their response, and their return on investment.
