I’ve often loved the idea of a Chief Revenue Officer that aligned both marketing and sales into a single, cohesive department. While I believe that still has merit, the Главен директор по маркетингови технологии is an interesting possibility as well. As we work with many large companies, there’s a direct correlation between the company’s inability to quickly adopt new methodologies and maintain agility and their technology department. The misalignment is between risk and reward. IT departments manage risk. Marketing departments manage reward.
Тази роля на Главен директор по маркетингови технологии е написано от Синият Кай. While I’m not sure there’s someone with the actual title out there, there’s definitely many marketing executives who wear both hats. By ensuring that a single person is responsible for both risk and reward, you’ve got someone who moves as quickly as possible while ensuring the technology is both secure and reliable.
Key to the infographic’s perspective is that маркетингова автоматизация отчита по-голям дял от ИТ разходи и отговаря за все по-големи и по-големи дялове от приходите. Поради това изисква специфичен ресурс, който разбира как да избере маркетингова технология.